Primary has great kids' clothes you can buy online in a rainbow of solid colors (and now, stripes) and they're committed to helping you get your kids dressed and out the door in comfy styles that are classic and logo free. All their fabrics are OEKO-TEX Standard 100 Certified, meaning they're skin-friendly in terms of both pH and the absence of additives.

The company uses third-party inspections to ensure ethical manufacturing in all their factories, and they have a variety of programs to give back to communities, including a school donation program, a purchase matching setup for children in need, and more.